Central Philippines as Country’s Tourism Super-Region
President Gloria Macapagal Arroyo proclaimed that the Central Philippines is the country’s Super-Region and Cebu will practically be the hub of that super region. This will be launch internationally that Central Philippines as the country’s tourism Super-Region in the forthcoming Philippine Travel Exchange (Phitex) 2007 in Cebu that the Central Philippines.
The Visayas region and nearby provinces of Luzon and Mindanao will get much of the limelight, according to the Department of Tourism (DoT). The events host is Cebu and is set to launch on Sept. 5 and 6. The world’s biggest foreign buyers of travel packages will converge in Cebu to look what Philippines has to offer in terms of Tourism. This event will be held at the Cebu International Convention Center (CICC) where the ASEAN was held last January which has gained worldwide prominence for the Philippines.
Philippine has many new tourism infrastructure, facilities and investment projects that will be featured in this event such as Chi Spa Village at Shangri-La Mactan in Cebu, the opening of 1,000 hotel rooms on Boracay this year, the Bahura Dive Resort in Negros Oriental, the -million expansion of a plush resort in Palawan, the groundbreaking of a new international airport on Carabao Island in Romblon, and a newly-opened international airport in Iloilo, among others.
Not only that, Central Philippines is an excellent representation of the the country’s brand image as the tropical paradise of 7,107 islands because of the islands clusters than that of Luzon and Mindanao. Central Philippines is a very good place for Island hopping.
The participants in the Philippine Travel Exchange (Phitex) 2007 include Club Paradise, Sumilon Blue Water Island Resort, Dos Palmas Island Resort and Spa, Boracay Regency Beach Resort, Baron Travel, Marco Polo Plaza Cebu, Blue Horizons Travel & Tour, Eskaya Beach Resort & Spa, Southeast Asian Airlines and Asian Spirit. These participants will benefit from the volume of business that this event can generate from the foreign buyers that includes 15 from USA/Canada, five from the Middle East, and 10 each from Japan, Korea, China, Hong Kong, Taiwan, ASEAN, Australia, Europe, Russia and India.
Free seminars are provided in the event which will be conducted by the DoT marketing representatives, tourism attaches or related authorities in the field. The seminars that the DoT will conduct are on how to tap forieng markets that includes France, Scandinavia and Eastern Europe. In the event also, this includes table-top presentations and one-on-one business meetings between buyers and sellers, and pre- and post-event tours for the visitors who will market the Philippines in their respective countries.
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