Philippines ecotourism is varied and unlimited. That is why there are groups of who wanted to promote Philippines as ecotourism destination. These groups are the Department of Environment and Natural Resources (DENR), Department of Tourism (DoT), ABS-CBN Foundation, Inc.’s Bantay Kalikasan, and Conservation International Philippines. These group has already agreed to work together for the promotion of the "Magandang Pilipinas", a project that will boost up the country's ecotourism and as a world-class ecotourism destination.

The pilot ecotourism project sites that the parties has agreed to manage in a memorandum of agreement, has been identified as a high ecotourism potential with beautiful scenic attractions and are endowed with rich biodiversity. These sites are mostly protected area in the Philippines. Under the agreement, the parties agreed to manage existing and pre-identified ecotourism sites in the Philippines and promote specific ecotourism sites.

The sites include the Verde Island Marine Passage Corridor in Batangas (center of the center of marine shorefish biodiversity’); Puerto Princesa Subterranean River National Park (underground river); Donsol, Sorsogon (whale shark watching); El Nido, Palawan (marine protected area and limestone karst); Tubbataha National Marine Park (coral reef); Banawe Rice Terraces, Ifugao; Mayon Volcano, Albay; Pamilacan, Bohol; Hundred Islands, Alaminos, Pangasinan; Sapang Bato, Angeles City, Pampanga; Lake Sebu, South Cotabato.

The group believed that Philippines will excel in this area. Promoting the Philippines as a World Class Ecotourism Destination will boost up the influx of tourist, visitors and locals to the ecotourism sites that will surely generate income.