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Philippine News: Tobacco billboard ban strictly implemented
 
 

Ati-atihan Festival - Philippines fieta

 
Thursday, May 31, 2007
 

After implementing the radio and television advertisement ban in January of this year, the billboards are next in line. Target date of the removal of cinema and outdoor ads, leaflets and posters for tobacco products will be July 2007. Only print advertisements and posters in stores actually selling tobacco products would be allowed but this will be only up to July 8, 2008 when the entire law intended to phase out tobacco advertising, will be strictly enforced.

Stiff fines will be given and up to a year of imprisonment will be imposed for those who will continue to defy the law.

The bright side that is brought about by the implementation of the law is the going down of the number of young Filipino smokers. The number significantly decreased to 21.8 percent in 2005 as compared to the 32.6 percent in 2000. This was revealed by Dr. Lenora Caņizares Fernandez of the University of the Philippines-Philippine General Hospital. Fernandez also added that massive information dissemination on the harmful effects of smoking helped in the decrease of young Filipino smokers.

Local government units are also encouraged to aid in the implementation by attaining a smoke-free environment by enforcing the local ordinances.

 
 
 
 
 

 

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